web design, digital strategy, branding

ROLE

Creative Marketing Manager, Brand Designer, Website + UX Designer

FOCUS

I helped launch LiteEarth.com to support the product's go-to market strategy. The website, social media platforms, corresponding brochure and infographics support a strong brand. These sales tools cater to a highly specialized industry with technical content and a streamlined design.

The website was built on a WordPress, included social media branding and integration, print design, illustration and original photography.

*Since this branding launch LiteEarth has successfully sold the company to GSE which resulted in a rebrand to match their new parent company.