Web Designer/Developer, UI Designer, Branding Strategist, Visual Designer, Illustrator

With the help of a content writer and developer, our team of three constructed a new responsive website for The objective was to highlight new brand hierarchy, voice, and expanded business segments.

Careful considerations were made on how to display the varying product verticals while keeping a consistent master brand. It was important to keep user experience and educational storytelling at the forefront.

Each segment vertical (sports, landscape, landfill and aviation) has a different target audience with call to actions specific to their needs.

I had my hands on both the front and back end of the website, created the visual assets, and photographed several images featured.

The responsive website was built on JavaScript, HTML5, CSS, and WordPress (news room + blog).

Click to view the website

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