Photograph © Deleigh Hermes.

An aspiring National Geographic photographer, asked me to help design her logo. Deleigh Hermes was seeking an interchangeable design that would embody her traveling spirit.

We played with a traditional photographer logo format and embellished the two H’s in her name. The way they extend and play together, gave a nice branded logomark paired with the geometric tree.

The idea behind the tree was to emphasize Deleigh’s love of nature. Especially the Redwood Forest where she currently resides. You can view her amazing work here.

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