Product Design
Digital Strategy
We created a next-generation portal that better supports how partners, associates, and customers conduct business. This meant shifting from manual assistance to self-serve capabilities, consolidating scattered touch points into one centralized experience, replacing static tools with dynamic, real-time solutions, and delivering a tailored digital portal view based on each users role and needs.
We led stakeholder immersion workshops to create an end-to-end service blueprint, identifying high-impact areas across the experience. Collaborative research mapped key user moments, business needs, and the current tech ecosystem to uncover transformation opportunities. This aligned stakeholders around shared goals and clarified focus for rapid digital prototyping. Defined experience design principles guided the work and we continuously engaged SMEs, engineers, and business leads to ensure the digital product was feasible and user-centered.
The MVP digital product equips medical associates with streamlined workflows, tools, and processes that reduce complexity and improve task efficiency—helping them meet both customer and business expectations. Detailed product design annotations supported a smooth handoff to development by highlighting key features and technologies critical to the user journey.
Prioritized MVP (minimal viable product) user stories
Digital feature concepts across user stories
User flows connected to macro moments
To ensure success, we supported socialization and validation efforts of the MVP concept with C-Suite stakeholders.
By addressing user and the business’ top-of-mind questions, we armed the team with validation for funding the MVP digital build.
We provided soltuions for:
• Features that provided direct vs indirect value
• Current technical readiness of the defined feature(s)
• Engineering effort to build specific features
“If we didn’t do the experience design work upfront, we would have wasted a lot of time and built indiscriminately… The agency built a relationship with everyone involved and made internal advocacy easier. You couldn’t tell who worked for our company and who was on the agency side – it felt like we were one team.”
Global Head of Digital Experience Transformation
Leading Medical Device Co.