Branding
UX Design
Strategy
In America, half a million adults undergo chronic kidney treatment every year. The vast majority of them spend 12 taxing hours a week in a clinic on dialysis—greatly diminishing their quality of life and ability to maintain employment. CVS Kidney Care made kidney health more equitable with a home–first approach activated through a digital experience.
Our data-informed experience strategy was crafted to position CVS as a leader in the health space by developing an iterative visual language, and a new expression, website, and demand generation program to create a first-of-its-kind education hub, opening the door to cost savings and better health outcomes. This end-to-end online experience reaches patients where they are and supports them step by step in bringing their healthcare journey home.
Our data-informed experience strategy was crafted to position CVS as a leader in the health space by developing an iterative visual language, and a new expression, website, and demand generation program to create a first-of-its-kind education hub, opening the door to cost savings and better health outcomes. This end-to-end online experience reaches patients where they are and supports them step by step in bringing their healthcare journey home.
With a product release roadmap and experience framework in hand—CVS' website and demand generation maximizes top-of-the-funnel connections. The delivered a design system is scalable to allow for continued educational content that empowers patients with the tools needed to take control of their kidney health.
“Jennifer is one of those unique UX/UI designers that adds value right away - from strategy to UX/UI and visual QA. We worked on a very large enterprise client project. She’s great with details and nuances of complex projects and also in a client-facing role presenting her work. She asks the right questions, is always prepared, great with deadlines, last minute changes, and easy to collaborate with. Managing a project is much easier when you have someone you can count on to do things right. I would work with Jennifer anytime on any size project.”
Brett Polonsky, Experience Design Director
Springbox, a Prophet Company