Create awareness of the up and coming Underground Film Festival in San Francisco and develop effective marketing and branded visual assets for a successful event.
The complete proposal contains branding, mailers, badge passes, promotional flyers, poster design and a mobile application. Staging includes original photography.
After researching the approach for the mobile device, I discovered users needed a streamlined experience for learning about the different films and directors showcased during the event. They wanted to easily preview films and add them to their schedule. Once their schedule is built they wanted the ability to locate where each film is played, as well as request a ride to the theater.